Auto rickshaws. A mode of transport that is ingrained into the Indian culture more than any other. From the wealthiest of them all to the common man, everyone used an Auto. Over the years, it has undergone many changes and became a representation of the time and era itself, all the while growing in its popularity. We were given the task of bringing to life the journey of 60 years of Autos.
In collaboration with Happy Mcgarrybowen, we created a quirk-filled time lapse video that was as exuberant as the autos themselves. We captured the journey in its finest details – from the 50s snout-nosed front-engined wobbler to the 70s love mobile to the more ergonomic city-slicking Autos of today. We even designed a soundtrack that blended seamlessly into every era. It was a fun journey to make and watch.