Mahindra Mojo
Bring home the tourer.

Services Space Design
Environmental Signage
Illustration
Store Design Guideline
Wall murals
Company Mahindra

Enter Mahindra’s flagship motorcycle – Mojo. An adventure tourer with a bold new face. We were given the task of giving this ride its first ever showroom. Meaning every element added to the showroom had to be critically filtered as this set the tone for the rest that would follow. But how do you design a home for a machine whose natural habitat is far away from one?

Image placeholder

The mojo didn’t have a true home. But every cafe and pub along the way became one. Driven from this insight, we designed the showroom to provide a near pub-like experience by combining darker colors and dim lights with shiny chrome finishes.

Image placeholder

Image placeholder

It also served as a simple reminder that what’s in store for prospective Mojo owners could be found in-store.

Image placeholder